Eco-Chic Design "Cinder-Ella - Savage Chic"

Giles 2012 FW RTW retreived from vogue.uk

Pamella Roland Spring 2014 Ready to Wear Collection retreived from qtoday.net

Fashion styling by Ameena Kara Callender, prop styling by Glyn Owen and hair & make-up by Mary-Jane Frost. Retreived from YourTango.com

The idea of this collection is to use the fabric that has already been ruined to create something elegant. The rouge idea was inspired by the 1980s’s Rei Kawakubo works. By adding this “Cinderella” fairy tale idea and some elements from “Chanel”, it makes the design more elegants.

The style is more mature compare to my previous designs. I’m using two types of fabric, shirting fabric and tweeds. The color scheme will be something neutral, black, white, burgundy and navy. The target market will be confident working woman aged between 22 to 35. However, the outfit is suitable for both working and after work.